The big news for Rap News in 2014

The big news for Rap News in 2014

THE WAIT IS FINALLY OVER: Season 2 of Rap News is now about to set sail, and we hope you’re ready coz the ETA for the first new episode is this weekend – January 26!

But wait – there’s more! Ever since we started making the show, people have been asking (sometimes more like demanding) “MOAR Rap News”. Well, we are delighted to announce that as of now, Juice Rap News will be a monthly show. That’s right: we’re finally taking the show to the next level by making it a regular event.

Before we launch the new craft, however, we have one more important announcement to share. In 2014, we will be trialling a new collaboration with Russia Today (RT) which will see us licensing 10 episodes to the TV network throughout the course of the year. (BTW: “Licensing” means giving another party the right to broadcast an episodes on their channel/network/etc). Rap News episodes will still be uploaded to our YouTube channel, as in the past; but they will now also be broadcast on RT’s TV network, and on their YouTube channel. The only difference is that we’ll be producing episodes on a more regular basis – thanks to the income from the licensing of the episodes to RT.

We want to give our dedicated and loyal friends some notice of this fairly major development and the reasons behind it. But we also want to take the opportunity, on the cusp of this new era, to share some thoughts and feelings with you about how we came to this decision.

RT first proposed a collaboration back in 2011, but we deferred until now because we wanted to make absolutely sure that the terms of such an arrangement would be conducive to preserving and increasing the quality of the show. We didn’t jump at the offer for various reasons: we had other work commitments preventing a more regular production schedule, and we were (and still are) fiercely determined to preserve the independence of the show. After four years of work and 20 episodes, however, we feel that we’ve established the show’s identity, independence and format. What’s more, milestones have been reached in our respective alternate careers that can now permit much greater time commitment to Juice Rap News. And so it is that we have agreed to see how we go in 2014 testing out a bigger production schedule and a more regular licensing agreement with RT.

Even then, we didn’t take this decision lightly. We are aware of the pros as well as the cons. On the upside, the RT platform will provide an opportunity to reach a wider audience and to reach people who may have never heard of Rap News. It will also financially support us two main guys, Hugo and Giordano, permitting us to focus on it as our vocation and top priority; and, very importantly, also to pay our awesome and dedicated team of collaborators at better than gross-exploitation rates. By taking this path we will also be able to ensure a more regular broadcasting schedule – which is essential for the show to grow. Finally, we hope this be a springboard for one day establishing a fully independent and self-sustaining rap-journalism entity.

On the downside, as many of you are no doubt aware, there’s no shortage of craziness going on in Russia right now: environmental exploitation, oligarchic gangsterism, terrible treatment of our LGBT brothers and sisters, and more. We are not going to even try to justify the decision by diminishing these wrongs or by ‘tu quoque-ing’ that all nations have their problems. We respect critical thought and a healthy level of cynicism and we know that we have a discerning and well-informed audience, so we expect some raised eyebrows and expressions of criticism or concern. We welcome all of these, as they will ensure that we keep true to the original message and intention of the show – to pursue truth, justice and art.

For any who may worry that this spells the end of Rap News’s integrity, we hope that the first episode of the new season will dispel any doubts about our determination and ability to continue to deliver uncompromising adversarial rap journalism that questions the dominant cultural narrative. Also, please keep in mind that licensing episodes to RT isn’t entirely new for us: over the past 2 years we’ve already licensed 5 episodes to RT: so hopefully we’ve shown that this has not compromised the quality and the content of the show.

Overall, we felt that this decision was the right one: we hope it will benefit the Rap News audience, enrich RT’s own content, and ultimately provide a more successful and sustainable way of making the show we love.

We’d like to finish by thanking you again for all your support that has got us to this point. Those who have been following the show since its inception in late 2009 will know that we started off making Rap News with virtually nothing: a borrowed and now-obsolete camera, desk lamps, whatever props we could find lying around Giordano’s house, costumes begged and borrowed from friends etc. Thanks to the immense support from a growing audience and to donations from supporters and funders, we were able to cover costs of producing new episodes, and to modestly pay collaborators to help us reach new heights. And so we give our deepest heartfelt thanks to our donors who contributed  to making the production of the first season possible. Without you, we would never have gotten this far. But also to anyone who shared, commented, liked and subscribed, and thus kept the show alive in its inception; and to all of those who emailed us telling us how much the show had helped you in your own journey – this has been the most inspiring and motivating source of support anyone could have wished for.

As this is a collective achievement, we hope you will share some of our excitement as we set out to take this project to the next level. There’s a lot of work to be done on this planet to steer this ship around and much of it revolves around opening eyes and minds. Rap News has an opportunity to play a role in this regard. So it’s a very special and precious thing that we have created together with you. It’s a gift – and we plan to make the absolute most of it.

With deep gratitude and respect,

Hugo & Giordano


  • pete

    Beautifully written letter, we wish you all the best in establishing a fully independent and self-sustaining rap-journalism entity.

    we appreciate your enlightenement and quality of the lyrics. Good spreading the word about such important topics that you cover… including some of the darkest ones eg. the reality of Illuminati managed banking cartel.

    Looking forward to the next episodes!

  • Azadnikov (other guy from Azadidome)

    Good luck with your production. As I am the producer of the tracks, can you please tell me how did you make the instrumental track. By the way, check out our blog on Good luck with your new label, hope you still maintain control over your tracks.

  • Neal Visher

    Support you’s all the way guys.. very articulate, humorous, informative and serious as well… Excellent move.

    Neal Visher


  • JRN

    And here is the new episode!

  • Richard Connor

    Great news. Best on the net! Love your style guys, keep up the excellent work.

  • Angel

    So what time zone are you going to be using to release it? Need to know if I should cancel any plans… 🙂

  • casey

    great news congrats guys. cant wait for season 2.

  • Defenestrator

    I’m rather wary of this.

    RT tends to be pretty objective while reporting US and friends (you don’t need to lie to make *them* look bad), bud whenever there is an issue that may make *Russia* (govt.) look bad, or that may harm interests of the Russian (govt.), they go full Fox News. E.g. the current reporting on the Ukrainian protests trying to make everything look like a US/EU conspiracy (blatantly disregarding the past century or so of Russian/Ukrainian history).

    And a lot of people buy it, because it’s easy to think that someone (US) being bad makes their opponent (Russia, sometimes China, Iran, etc.) ‘the good guys’.

    I’ll see what your future shows look like – but I’m out the moment I see any Russian (govt.) propaganda.

  • KJ


  • Aaron H-L

    So glad History will soon resume Happening.

    One Love from an Aussie in London.

  • Jud Sojourn

    Do it! Go go go!

  • Azadidome

    Good luck for this upcoming season guys !
    Me and a friend have started an independant Rap Group, that we are conducting in Beijing.
    We are of completely different nationalities but we believe in the same thing : making the world better and more humane.
    We have been greatly inspired by hip-hop artists and your show was great ! We started out by stumbling on RN5 (the one with the “fake” Assange, and an appearance of the real) and we downloaded all your episodes and I have listened to them many times since.
    I especially like RN15 (Big Brother) and RN20 (A Game of Polls) which depicts the situation in Australia pretty well.

    We wish you success and will continue following you !


  • Pelle

    Well done on landing a corporate deal. What you have achieved so far in terms of trailblazing art should be more than enough to demonstrate your integrity. RT is without a doubt the best available option when it comes to corporate media. When it comes down to it thee is no “clean” money to be had anyway (though there is a certain street cred that comes from living only off donations, which you may be sacrifizing with this move).

    If you manage to up the quality (and not just the quantity) of the show over the course of 2014 you will have proven the wisdom of this decision. Regardless, the work you to is peerless (so far). Please keep it up 🙂

  • Lassi

    This is good news indeed! Press freedom is not the best in Russia, but their commentary on the west is much more open than in Europe and the US. Seeing as you are mostly criticising the West I see no problem, however. I hope licensing for the RT won’t stigmatize your show for some… I know it won’t for me. I know you’ve thought about this long and hard – and I trust you guys!

  • Rene O’Sullivan

    keep up the good work. The ruskies are as bad as the illuminites but you got to have money to get your voice heard. And you guys are doing it for a good reason. Stand up for who you are and what you stand for and the rest of us will find you.

  • nano

    Awesome news, guys! Keep up the good work, and I’m looking forward to some serious juice!
    Greetings from Switzerland 🙂

  • zinaf

    Good for you guys. My only worry is that you may not be able to cover all burning issues…
    Do a show on Putin and all will be forgotten. I think there is plenty of material on him for a bunch of episodes, but one will do for me. Let’s see if RT allows you to broadcast it though. They are far from independent.

    • JRN

      Let’s see how we go! 😉

  • Phil Mocek

    Do you intend to continue your practice of releasing the show under a Creative Commons license?

    • JRN

      Yes Phil, that’s the plan. We’ll continue to upload all our Rap News episodes to thejuicemedia YouTube channel where they will be under CC.

  • Geoff

    Awesome! Thanks for sharing the updates and the thought process behind it. Good to know why some times. Looking forward to the new season massively!!

    • JRN


  • Orbvious

    I am so excited and pleasantly surprised that you have found some ongoing financial support. As for RT and the Russian connection, you could do a lot worse. Their news stories mostly appear far more balanced and edgy than any western media I can think of. Russia has many problems but compared to what is going down in the West I can’t see how they worse. The West is simply so much better at propaganda and brainwashing. Machiavelli eat your heart out. Great news guys and thank you so much for the little moments of pleasure you have given me via your videos over the past few years I can hardly wait till the 26th.

    • JRN

      You’re extremely welcome!

  • Cathy Vogan

    That’s great news and RT has a lot of integrity in my books. I hope you’ll end up going weekly!

    • JRN

      Weekly would be wikid! xo